GTM gives you a unique possibility to implement all your tags and scripts (analytics, remarketing, and non- google-partners) in one place and with a few clicks..
Universal Analytics is now the default set-up of Google Analytics. There are still many companies using the old default set-up called Google Analytics and not all companies sees the migration from GA (Google Analytics) into UA (Universal Analytics,) as a fantastic possibility to start using Google Tag Manager.
The implementation of GTM is simple and the possibilities related to it are very big. Still not convinced? you will find below a list with the 7 best reasons to start using GTM today.
3. Flexibility: Google Tag Manager is a very exiting tool to work with as it does not require a technical background to get the job done. At the same time, IT and developers will love GTM because of all exiting possibilities that are mentioned below. In order to find out who is going to get most out of GTM, you will have to look into the complexity of your website.
4. Debug Option: Make sure that your scripts/tags are working before you put them live. This is very important as GTM has a build-in debug function that makes it possible to test and debug each update on your own browser and on the page of the site before publishing the changes.
1. Ensure your site for the future: It can be a challenge to migrate to Universal Analytics if you wrote many codes ”swapping” or have made many changes to your site.,etc…. We recommend here to gradually switch to GTM. For example, you can start moving the easiest scripts such Google Analytics Google Adwords or Facebook. Implementing GTM will take you about the same amount of time as migrating from Google Analytics to Universal Analytics but this will make future updates and changes to your scripts much easier as you will be able to make all modifications in GTM.
2. Rapidity: Changes and implementation of new tags/scripts are fast and do not require a developer. This is very exciting as marketers can test quickly new scripts and make changes directly on the website without the help of a coder.